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【高级行为科学研究研讨班】报名通知
发布时间:2019-06-06

【高级行为科学研究研讨班】报名通知

Advanced Seminar in Behavioral Sciences

本课程的目的是帮助博士及硕士研究生了解行为决策和行为经济学研究的一些基本概念和方法。为了达到这个目的,本课程将通过大量的实例分析来探讨相关问题。因此,学员需要非常认真积极的参与课堂的讨论。本课程分为两大部分。第一部分会详细介绍行为科学实验研究的一些基本概念,研究想法好坏的评判标准,研究方法的产生来源,以及研究过程的经验体会。第二部分着重介绍行为决策和行为经济学学科的研究哲学和方法,学科的主要贡献,主要学者,以及最新进展。课程中将会使用大量本人的研究实例。

Papers

The purpose of this seminar is to help graduate students build a solid foundation for understanding basic concepts in behavioral science research. To achieve this objective, this course will emphasize on reading classic papers as well as knowing the current trend in the some relevant topics. Students are expected to read all the assigned papers, and at least the discussion papers, before each class and engage in active discussions.

Idea Generation

The ultimatum goal of the study is to produce new ideas and research papers. Idea generation is a central and difficult part of this process. To help the students improve their ability to generate and critically evaluate ideas, all the students are expected to prepare 1 to 2 ideas each session (except for the first session), better if the ideas are related to the topic (it is fine if not). We will discuss the student ideas in class.

Thought Paper

You will need to write abrief thought paperfor this course. The paper will be one to two page (s) in length (single-spaced, in Chinese or English). In the thought paper, you should focus on a simple, original research idea. This research idea may be related to our discussion in class, or may be something that you feel excited about. You are also required to design at least one experiment to test the idea and make prediction on the results.

Topics

June 16

Session 1 (9:00-12:00) Introduction

Session 2 (18:00-21:00) Idea Generation, Evaluation and Experiment design basics

June 17

Session 3 (9:00-13:00):Introduction to JDM & Prospect Theory

Session 4 (18:00-21:00):Heuristics and Biases

June 19

Session 5(9:00-12:00):Mental Accounting

Session 6(18:00-21:00):Context Effects and Reason Based Choice

June 20

Session 7 (9:00-12:00):IntertemporalChoices ;Motivation and Goals

Session 8 (18:00-21:00):Idea Sharing and conclusion

Papers

Session 3: Introduction to JDM & Prospect Theory

Foundation Articles

  1. Kahneman, Daniel and Amos      Tversky (1984), “Choices, Values, and Frames,” AmericanPsychologist,      39 (4), 341-50.

  2. Kahneman, Daniel and Amos      Tversky (1979), “Prospect Theory: An Analysis of Decision under Risk,”Econometrica, 47 (2), 263-92.

 

Empirical Articles

  1. Kahneman, Daniel, Jack L.      Knetsch, and Richard H. Thaler (1990), “Experimental Tests of the      Endowment Effect and the Coase Theorem,” Journal of Political Economy, 98 (6), 1325–48.

  2. Tversky, Amos and Daniel      Kahneman (1991), “Loss      Aversion in Riskless Choice: A Reference Dependent Model,” Quarterly      Journal of Economics, 107 (4), 1039–61.

  3. Lakshminaryanan,      Venkat, M. K. Chen, and Laurie R. Santos (2008),“Endowment      Effect in Capuchin Monkeys,”Philosophical Transactions of the Royal      Society B: Biological Sciences, 363 (1511), 3837–44.

  4. Gneezy, Ayelet, Uri      Gneezy, and Dominique O. Lauga (2014), “A Reference-Dependent Model of the      Price-Quality Heuristic,” Journal of      Marketing Research, 51 (2), 153-64.

Session 4: Heuristics and Biases

Foundation Articles

  1. Tversky,      Amos and Daniel Kahneman (1974), “Judgment under Uncertainty – Heuristics      and Biases,” Science, 185      (4157), 1124-31.

  2. Gigerenzer,      Gerd and Wolfgang Gaissmaier (2011), “Heuristic Decision Making,” Annual Review of Psychology, 62,      451-82.

 

Empirical Articles

  1. Langer,      Ellen J. (1975), “Illusion of Control,” Journal of Personality and Social Psychology, 32 (2), 311-28.

  2. Hsee,      Christopher K. (1996), “The Evaluability Hypothesis: An Explanation for      Preference Reversals between Joint and Separate Evaluations of      Alternatives,” Organizational      Behavior and Human Decision Processes, 67 (3), 247-57.

  3. Ariely,      Dan, George Loewenstein, and DrazenPrelec (2003), “Coherent Arbitrariness:      Stable Demand Curves without Stable Preferences,” Quarterly Journal of Economics, 118 (1), 73-105.

  4. Johnson,      Eric J. and Daniel Goldstein (2003), “Do Defaults Save Lives?”Science, 302 (Nov), 1338-9.

Session 5: Mental Accounting

Foundation Articles

  1. Thaler, Richard H. (1985), “Mental Accounting and      Consumer Choice,” Marketing Science,4 (3), 199-214.

  2. Thaler, Richard H. (1999), “Mental Accounting      Matters,” Journal of Behavioral DecisionMaking, 12(3), 183-206.

 

Empirical Articles

  1. Heath, Chip and Jack B. Soll (1996), “Mental      Budgeting and Consumer Decisions,” Journal of Consumer Research, 23      (1), 40–52.

  2. Gourville, John T. (1998), “Pennies-a-day: The      Effect of Temporal Reframing onTransaction Evaluation,” Journal of Consumer Research,      24(4), 395-408.

  3. Soman, Dilip and John T.Gourville (2001),      “Transaction Decoupling: How Price Bundling Affects the Decision to      Consumer,” Journal of Marketing      Research, 38 (1), 30-44.

  4. Levav, Jonathan and A. Peter McGraw (2009),      “Emotional Accounting: How Feelings about Money Influence Consumer      Choice,” Journal of Marketing      Research, 46 (1), 66-80.

Session 6: Context Effects and Reason Based Choices

Foundation Articles

  1. Payne, John W., James Bettman, and Eric Johnson (1992), “Behavioral Decision Research: A Constructive Processing Perspective,” Annual Review of Psychology, 43 (1), 87-131.

  2. Bettman, James R., Mary F. Luce, and John W. Payne (1998), “Constructive Consumer Choice Processes,” Journal of Consumer Research, 25 (3), 187-217.

Empirical Articles

  1. Simonson, Itamar (1989), “Choice Based on Reasons: The Case of Attraction and Compromise Effects,”Journal of Consumer Research, 16 (2), 158-74.

  2. Wilson, Timothy D. and Jonathan W. Schooler (1991), “Thinking Too Much - Introspection Can Reduce the Quality of Preferences and Decisions,” Journal ofPersonality and Social Psychology, 60(2), 181-92.

  3. Briley, Donell A., Michael W. Morris, and Itamar Simonson (2000), “Reasons as Carriersof Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making,” Journal of Consumer Research, 27(2), 157-78.

  4. Schrift, Rom Y., OdedNetzer, and Ran Kivetz (2011), “Complicating Choice,” Journal of Marketing Research, 48 (2), 308-26.

Session 7: Intertemporal Choices

Foundation Articles

  1. Hoch, Stephen & George Loewenstein (1991), “Time-Inconsistent Preferences and Consumer Self-Control,” Journal of Consumer Research, 17, 492-507.

  2. Frederick, S., Loewenstein, G. &O'Donoghue, T. (2002). Time discounting and time preference: A critical review. Journal of Economic Literature. 40, 351-401.

  3. Kunda, Ziva (1990), “The Case for Motivated Reasoning,” Psychological Bulletin, 108 (3), 480-98.

  4. Kruglanski, Arie W., James Y. Shah, AyeletFishbach, Ron S. Friedman, Woo Y. Chun, and David Sleeth-Keppler (2002), “A Theory of Goal Systems,”Advances in Experimental Social Psychology, 34, 331-78.

 

Empirical Articles

  1. Loewenstein, George&DrazenPrelec (1992),“Anomalies in intertemporal choice: Evidence and an interpretation,”Quarterly Journal of Economics, 107(2), 573-597.

  2. Ariely, Dan and Klaus Wertenbroch (2002). “Procrastination, Deadlines, and Performance: Self-Control by Precommitment.” Psychological Science 13(3): 219-224.

  3. Xianchi Dai and AyeletFishbach (2014), “How Non-Consumption Shapes Desire,” Journal of Consumer Research, Vol. 41 (December), 936-952.

  4. Zauberman, Gal, B. Kyu Kim, Selin A. Malkoc,and James R. Bettman (2009),“Discounting Time and Time Discounting: Subjective Time Perception and IntertemporalPreferences,”Journal of Marketing Research. 46(4), 543-556.

  5. Wertenbroch, Klaus (1998), “Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice,” Marketing Science, 17 (4), 317-37.

  6. Balcetis, Emily and David Dunning (2006), “See What You Want to See: Motivational Influences on Visual Perception,” Journal of Personality and Social Psychology, 91 (4), 612-25.

  7. Koo, Minjung and AyeletFishbach (2008), “Dynamics of Self-Regulation: How (Un)accomplished Goal Actions Affect Motivation,” Journal of Personality and Social Psychology, 94 (2),183-95.

  8. Dai, Xianchi and Christopher K. Hsee (2013), “Wish versus Worry: Ownership Effects on Motivated Judgment,” Journal of Marketing Research, 50 (2), 207-15.\

               

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